Yoga, Change Your Perspective
Campaign Concept | Design | Illustration | Copywriting
Juxtaposing yoga poses with their non-yoga namesakes—combined with a little humor— illustrates how yoga can change the body, mind, and soul.
This idea started as a t-shirt design and was featured at a Washington D.C. yoga studio. It has since developed into pro-yoga campaign concept.
The illustration style was inspired by Picasso’s line drawings, my best friend’s stick figures, and a mentor who told me that if I create what makes me happy, others will find joy in it too.
